Music Management

As in the film industry, many people don’t know or forget how many work stands behind a finished art product, and how many people, besides the artists you see, work behind the scenes or in the organization to realize the concerts, festivals and exhibitions we enjoy.
“Management” as a term to describe the organization and conduction of a business is one of the most popular words in today’s society. To see it in combination with arts, and to hear the words “music industry” and “music product” might seem strange to people who think that behind art stands only the artist with his creativity and freedom. But far from it! Management is a very important part of the music business and is getting even more important due to the globalization effect and thereof the rising competition. There are many different fields in the arts industry where management skills are needed, and in the western world there are lots of possibilities to study music management and to become an expert in managing record labels and other music organizations as well as the careers of musicians. A strong global network of people in the field of music management, who are collaborating with each other, enables musicians and management to become internationally known. It facilitates and strengthens communication, promotion and distribution of their musical work beyond traditional channels like music recording or live performance. But each country has its different social, political structures and legal issues. As a result, international music managers are dealing within different environments of music business.

By the following, you will get an overview on this extensive subject, and understand the way a musical product goes before the audience sees or hears it.